Privacy Policy


    This privacy policy sets out how uses and protects any personal information that you give us when you use this website or contact us via email or telephone., a division of Travel & Trade Worldwide Ltd, is registered on the Data Protection Register in England & Wales, No. Z1989629. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website; you can be assured that it will only be used in accordance with this privacy statement.

    When browsing our site, you are not required to provide any personal information unless and until you choose to make an enquiry, booking or sign up to one of our e-mail newsletters or other services as described below. We do not knowingly permit the site to be used by any person under the age of eighteen and we do not knowingly collect any personal information from children (meaning those younger than thirteen years of age).

    We take our responsibilities very seriously and the confidentiality of your data is our highest priority. In order to protect and safeguard the private information you have provided, we use the appropriate systems, procedures and protocols to restrict access to your information and comply with the Data Protection Act.

    You should be aware that in respect of bookings made through our site we are acting as an agent for the property owner and that we will not be directly liable for any losses you suffer. The Accommodation Providers have all signed agreements with us guarantying that your personal information will be kept secure and protected. may review the Privacy Policy from time to time, and we may make periodic changes to the policy in connection with that review. Therefore, you may wish to bookmark this page and/or periodically review this page to make sure that you have the current version. This revised policy is effective from 1st May 2018.


    This Privacy Policy explains the following:

    What personal information does gather and how is this used.

    Our details are:

    Full name of legal entity: Travel and Trade Worldwide Ltd
    Email address
    Postal address: Foundry Building, 2 Smiths Square, 77 Fulham Palace Road, London W6 8AF , United Kingdom

    Websites to which this policy applies: and

    What We collect

    Generally we may collect personal information you enter or our website or give us in any other way including when you communicate with us over the telephone, email and Livechat.

    Personal information means information that can be linked to a specific individual and includes:

    • Identity data: which includes your name, address, postcode, IP address, passport details or other forms of ID
    • Contact data: which includes your telephone number and e-mail address
    • Profile data: which includes your username, passwords, bookings, interests, preferences or demographic information
    • Usage data: which includes how you use our website, products or services, your accommodation preferences including dates of stay, location requirements, special requests
    • Financial data: which includes debit or credit card details including card number, cardholder name and expiration date
    • Transaction data: which includes payments methods and other details of bookings made by you with us.
    • Marketing and communications: which includes newsletter preferences, customer surveys, feedback
    • We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data


    Sensitive Data

    We may at times require to collect information about your dietary preferences, health and accessibility information to provide you with the best accommodation experience.

    We do not collect any information about criminal convictions and offences. We do not collect any information about about your genetic, biometric, race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership,

    Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, your accommodation bookings). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

    How we use your information

    We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

    • Internal records
    • Accommodation booking process
    • We use this information to keep in contact and communicate with you
    • We may use the information to improve our products and contact you regarding your feedback and reviews services in order to ensure you receive the best possible service from
    • We may periodically send promotional email about new products, our monthly newsletter, special offers or other information which we think you may find interesting using the email address which you have provided
    • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests
    • We guarantee that we will not sell, rent, trade or otherwise provide your personal information to third parties for mailing or marketing purposes.


    Purpose/ActivityType of dataLawful basis for processing
    To register you as a new customer, business account.

    (a) Identity

    (b) Contact

    (c) Financial

    (d) Transaction

    (e) Marketing and Communications

    Performance of a contract with you

    To process and deliver your booking including:

    (a) Manage payments, fees and charges

    (b) Collect and recover money owed to us

    (a) Identity

    (b) Contact

    (c) Financial

    (d) Transaction

    (e) Marketing and Communications

    (a) Performance of a contract with you

    (b) Necessary for our legitimate interests to recover debts owed to us and process payments

    To manage our relationship with you which will include:

    (a) Notifying you about changes to our terms or privacy policy

    (b) Asking you to leave a review or take a survey

    (a) Identity

    (b) Contact

    (c) Profile

    (d) Marketing and Communications

    (a) Performance of a contract with you

    (b) Necessary to comply with a legal obligation

    (c) Necessary for our legitimate interests to keep our records updated and to study how customers use our products/services

    To enable you to partake in a prize draw, competition or complete a survey

    (a) Identity

    (b) Contact

    (c) Profile

    (d) Usage

    (e) Marketing and Communications

    (a) Performance of a contract with you

    (b) Necessary for our legitimate interests to study how customers use our products/services, to develop them and grow our business

    To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

    (a) Identity

    (b) Contact

    (c) Technical

    (a) Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise

    (b) Necessary to comply with a legal obligation

    To deliver relevant content and services to you and measure and understand the effectiveness of our content

    (a) Identity

    (b) Contact

    (c) Profile

    (d) Usage

    (e) Marketing and Communications

    (f) Technical

    Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy
    To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

    (a) Technical

    (b) Usage

    Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy
    To make suggestions and recommendations to you about goods or services that may be of interest to you

    (a) Identity

    (b) Contact

    (c) Technical

    (d) Usage

    (e) Profile

    Necessary for our legitimate interests to develop our products/services and grow our business


    Disclosures of your personal data 

    We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:

    • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
    • HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
    • Rackspace (UK Based)
    • Kognitiv Europe Ltd.
    • Google Business Apps.
    • Zoho Suite.
    • Stripe Payments Europe
    • Squareup Europe Ltd
    • Twilio
    • Third parties to whom we may sell, transfer, or merge parts of our business or our assets.


    We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.



    By disclosing your personal information to us by using this website or by the telephone, you consent to the collection, storage and processing of your personal information by in the manner set out in this Privacy Policy.



    We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

    Links to other websites

    Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

    When browsing our site, you are not required to provide any personal information unless and until you choose to make a reservation or sign up for our e-mail newsletters or other services on the website. We do not knowingly permit the site to be used by any person under the age of eighteen and we do not knowingly collect any personal information from children (meaning those younger than thirteen years of age).


    Data retention 

    We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

    To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

    By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for seven years after they cease being customers for tax purposes.

    In some circumstances you can ask us to delete your data: see below for further information.

    In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


    Controlling your personal information

    You may choose to restrict the collection or use of your personal information in the following way: If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

    We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

    You have the right to ask to see the information that we hold about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. 

    If you wish to do this, you may request details of personal information which we hold about you. A small fee maybe payable in certain circumstances. If you would like a copy of the information held on you please write to Travel & Trade Worldwide Ltd, Foundry Building, 2 Smiths Square 77 Fulham Palace Road London W6 8AF UK or email with the subject line "Data Request".

    If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.



    Automatic Logging of Session Data

    We automatically log generic information about your computer's connection to the Internet, which we call "session data". Session data consists of things such as IP address, operating system and type of browser software being used and the activities conducted by the user while on our site. An IP address is a number that lets computers attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages of the site the user wishes to view. We collect session data because it helps us analyze such things as what items visitors are likely to click on most, the way visitors are clicking through the site, how many visitors are surfing to various pages on the site, how long visitors to the site are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. It is possible to determine from an IP address a visitor's Internet Service Provider (ISP) and the approximate geographic location of his or her point of connectivity. We may also use some session data, such as the pages you visited on our site, to send you e-mail unless you had previously opted out of receiving such messages.


    We use cookies on our site to serve you better and more efficiently, and to give you the best possible experience when you use

    "Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. The use of cookies is very common on the Internet and use of cookies is similar to that of such sites as Expedia and, as well as Google, and other reputable online companies.

    We understand that making purchases online involves your trust and we respect your right to block any unwanted internet activity. You can be rest assured that cookies placed by the website do not gather of store any information that can identify you personally and as a result no such information will be shared or passed on to any third parties. Under no circumstances will we permanently save cookies.

    1. Strictly necessary cookies. These are cookies that are required for the operation of our websites. They include, for example, cookies that enable you to log into secure areas of our websites or make use of booking services.
    2. "Session" cookies are temporary cookies that are used to maintain context or "state" between otherwise stateless Web transactions (e.g., to maintain a "shopping basket" of goods selected during a single logical session at a site).The site also makes use of session cookies that are necessary for site functionality.
    3. Functionality cookies. These are used to recognise you when you return to our websites. This enables us to personalise our content for you, reconnect your chat session or set your preferences (for example, your choice of currency, recently viewed).
    4. Analytical cookies. They allow us to analyse and count the number of visitors and to see how visitors navigate our website when they are using them. This helps us to improve the way our websites work.
    5. Targeting cookies. These cookies record your visit to our websites, the pages you have visited and the links you have followed. We will use this information to make our websites and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.
    6. We use many Google Cookies to allow us to analyse our website. These cookies include the tracking of visitor numbers, page views, and traffic sources. No personal information is stored using the Google Cookies.

    Most web browsers automatically accept cookies. By changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser.

    Please note, turning cookies off at the browser level could disable cookies on ALL sites you visit, and therefore disable functionality on other sites that use cookies.

    Blocking cookies may disable certain features on our site and may make it impossible to purchase or use certain services available on the site. It is however possible to block cookie activity from certain web sites while permitting cookies from sites you trust, like

    For more information on cookies and instructions on disabling them please visit

    Email Newsletter

    Some of your details may be used by us to present you with an informative monthly email newsletter. Also, some further details about you may be gathered as a result of the way you interact with the newsletter.

    Our email newsletter contains useful information on London, exclusive travel and related tips, special offers for accommodation, recommendations, and much more. Here are the relevant points of our privacy policy that apply to our email newsletters:

    • You may opt out of receiving the monthly newsletter at any time.
    • You may update and amend your email address at any time.
    • We will track most hyperlinks you may click from our newsletter. This is to enable us to better understand your interests and requirements, so that we can make subsequent newsletter communications more personalised and tailored to you.
    • We will track certain other pages you visit after clicking on a newsletter hyperlink by the use of a tracker image. This information is used to enable us to better understand your personal interests and requirements, and also to help us understand the preferences of our customers in general.
    • We will not disclose any information gathered from hyperlink click tracking, or by any other means, to any third parties.


    From time to time we may add or enhance services available on the site. To the extent these services are provided and used by you, we will use the information you provide to facilitate the service requested. For example, if you email us with a question, we will use your email address, phone number, name, nature of the question, etc. to respond to your question. We may also store such information to assist us in making the site the better and easier to use.

    Our website includes Social Media Features, such as the Facebook Like button and Widgets, such as the Google Plus Button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.


    Jurisdiction and applicable law

    • The English courts will have non-exclusive jurisdiction over any claim arising from, or related to, a visit to our site.
    • These terms of use and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.